Lunafest launched in 2001 as the world’s first all-women traveling film festival, meant to elevate a diverse set of women filmmakers and to shine a spotlight on stories that bring us closer together.
For the festival’s 20th anniversary, Luna wanted to do something special, so they reached out to us to develop a marketing campaign that would highlight the landmark occasion properly.
We ended up creating several deliverables for Lunafest. The "hero" asset was a video commemorating the festival's 20th anniversary, featuring clips from past films and a recap of the festival's history.
In addition, we created a trailer for the festival itself, featuring clips from that year's films, as well as an introductory video featuring Clif Bar co-founder, Kit Crawford, that played on the big-screen at the festival's opening night.
Lastly, we created a series of social videos introducing that year's chosen filmmakers and generally promoting the event.
The festival went off without incident, despite the Covid restrictions in place at the time. The promotional and social campaigns helped get the word out and highlighted the unique voices of the chosen filmmakers and their projects, all while elevating the overall presentation from years past.
We didn't know it at the time, but after Lunafest's 21st festival, it was put on indefinite hiatus. We're truly thankful to have played a part in one of this iconic festival's final runs.
