A tasty way to shift your day into high gear–that's the tagline for Clif Bar’s eyebrow-raising product–Coffee Collection. It’s a coffee flavored Clif Bar containing the same amount of caffeine as a shot of espresso.
While planning how to reveal their new creation to the world, Clif came to us to execute their vision in the form of a video marketing campaign plus a photo and video asset library for their artists to pull from when crafting future creative assets.
In addition to lifestyle and product imagery, we captured video footage that would become a part of Coffee Collection's media library for Clif's designers and editors to use in the creation of other marketing materials.
On top of that, we created two product videos to introduce the flagship product as well as Coffee Minis, which were scheduled to launch after the main Coffee Collection launch. Click the thumbnails below to see them in action.
After the dust of production settled, we were able to pass Clif a world-class image library their artists could leverage to create all the marketing materials they'd need for the product's introduction cycle and beyond.
On top of this, the video assets we produced added texture and movement to the coffee house world Clif envisioned, reinforcing the look and feel in a more immediate way.
