marketing campaign

Mini is More

Luna Minis launch campaign

Creative direction | Graphic design | Video post-production

context

Project backstory

Luna came to us for the launch for their small-sized version of their classic bars. Their creative team came up with a fun concept that featured roving spotlights with a living quality, playfully hiding and revealing other elements.

Deliverables included a hero product video, various iterations for different regions and platforms, and shorter versions for social.

Creative team

ashley andrews

kate chuang

mackenzie mathis

julia mitchell