For the rebranding of their Whey Protein bars, the Clif team cooked up a concept that really captures the essence of what makes this product special. The fact that it's both light in weight and in sugar is what gave birth to this concept of weightless bars floating in space.
We loved the design comps cooked up by the Clif creative team, and had a blast figuring out how to bring this amazing idea to life in motion. The bars truly do feel weightless, and have an appeal that surpasses the way they'd been positioning this product before.
Deliverables included a hero product video, various iterations for different regions and platforms, and looping social animations.
