Renew Life, a supplement brand under the Clorox umbrella, was getting ready to introduce a new line of vitamins in gummy form, and the team at Clorox hired us to bring their vision to life, capturing the soft look of their new form factor.
It was super fun to craft the bouncy feel of the gummies working with only still images. It was an exercise in the subtleties of movement and perception.
Deliverables included a hero social video, an animated marquee, and a handful of social animations that highlight the stats of each flavor in the product line.
Renew Life via Clorox
Video editing
Animation
Motion graphics
Audio mix
The hero asset of the campaign was a social-focused short video outlining the vital stats of the product as well as introducing the fun, bouncy form factor.
Accompanying social animations highlighting various traits of the different product lines as well as more visual interest fueled by the gummy form.
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
