Another Clif Bar rebranding campaign–the updated packaging on these bars, with their block colors and stark contrast, made for the perfect playground when it came to creating a playful, almost cartoony aesthetic for the brand.
It was a delightful challenge to take the illustrated storyboards, developed by the Clif creative team, and bring them to life through animation and sound. We love the lighthearted world of the new Nut Butter Bars.
Deliverables included the hero product video you see below, separate versions focusing on specific flavors and health claims, and looping social animations.
