For Keto Brownie Bites, the Luna team came to us with a fleshed-out set of design comps, but was looking for ideas in terms of how to bring things to life in motion. Once we heard some of the music selections they had in mind, a style came to mind that we thought could work.
The animation style we adopted was simple, yet stylish. Instead of a traditional 2D animation workflow, we took a stop-motion approach, with each element popping on and off, creating the illusion of motion without needing to "animate" much at all. The result really complements the bold and graphic top-down design comps the LUNA team created, and the energy matches the uptempo music choices.
Deliverables included a hero product video, separate versions focusing on specific flavors and health claims, homepage and e-commerce page animated marquees, and looping social animations.
Luna Bar
Video editing
Animation
Motion graphics
Color grade
Audio mix
The hero asset in the campaign was a web commercial introducing the product, its style, and each flavor to the world.
This looping animation was meant to be placed on the Keto Brownie Bites homepage as well as Luna's 3rd party product pages rather than just a static header image.
This looping animation was specific to Keto Brownie Bites' landing page–the destination page for Luna's paid advertising slots.
We also created short social videos each highlighting a specific flavor of Keto Brownie Bites.
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
