For the rebranding of their Whey Protein bars, the Clif team cooked up a concept that really captures the essence of what makes this product special. The fact that it's both light in weight and in sugar is what gave birth to this concept of weightless bars floating in space.
We loved the design comps cooked up by the Clif creative team, and had a blast figuring out how to bring this amazing idea to life in motion. The bars truly do feel weightless, and have an appeal that surpasses the way they'd been positioning this product before.
Deliverables included a hero product video, various iterations for different regions and platforms, and looping social animations.
Clif Bar
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The main asset in the campaign, this video introduces the new look of Whey Protein, its health stats, and hints at its weightless qualities.
These looping animations were pushed out on social to drive interest in Clif's rebranding efforts.
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
