Creative direction
Producing services
3D modeling
Video production
Reference photography
Video editing
Motion graphics
Color grading
Clif made a name for themselves selling energy bars made to be eaten while hiking, or after a workout. Clif Thins was a departure, meant to be a snacking product that tasted indulgent but didn’t come with the hit to your health like a lot of other products in the space.
The distinct form factor and health stats led Clif’s creative team to design a world around the theme, Light as Air.
The challenge for us then, was to find a way to realize this vision in the most efficient and versatile way possible, while still allowing for the fact that the product was still in development and the final look of the real bars and packaging were still being finessed.
When we sat down to solidify our approach, two options came to the forefront. We would either shoot 360º photography of the real bars to create building blocks that we could use in the campaign videos, or we would create 3D models of the bars and wrappers to be used in the same way, but might allow more flexibility if for example the packaging artwork needed changing.
The regional launch of Clif Thins was a success. When they decided to expand the product’s availability nationally, both the bars and wrappers looked different enough from those in our initial campaign to warrant modifying the 3D assets to more closely match the final look.
This was when we breathed a sigh of relief having opted to create the assets in 3D rather than actually photographing them. Thankfully, all that was needed was to modify the existing models and replace them in our working files.
Production supervision, video post-production
Concept design, world-building, social strategy
Concept design, world-building, social strategy
Art Direction
Project management
3D modeling and texturing
3D lighting and animation
Studio lighthing
Copywriting
Hand modeling
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
