Another Clif Bar rebranding campaign–the updated packaging on these bars, with their block colors and stark contrast, made for the perfect playground when it came to creating a playful, almost cartoony aesthetic for the brand.
It was a delightful challenge to take the illustrated storyboards, developed by the Clif creative team, and bring them to life through animation and sound. We love the lighthearted world of the new Nut Butter Bars.
Deliverables included the hero product video you see below, separate versions focusing on specific flavors and health claims, and looping social animations.
Clif Bar
Video editing
Animation
Motion graphics
Color grade
Audio mix
This is the main asset in the campaign, introducing Nut Butter Bar's new look, highlighting its health stats, and establishing its new lighthearted, cartoony feel.
These fun looping videos were pushed out on social to drive interest in Nut Butter Bar's rebrand.
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
