Creative direction
Producing services
Project management
Creative direction
Production management
Studio shoot
Reference photography
Video editing
3D modeling/texturing
3D animation
Compositing
Motion graphics
Animation
Color grading
Clif Bar came to us when they decided to update the packaging across a number of their products. They wanted to revamp the look and feel for nearly their entire product lineup and Builders Protein was the first to get the treatment.
It would act as a testing ground for developing a creative ecosystem from which they could develop numerous marketing assets, and would then apply the same approach to their other products.
We teamed up with Clif's internal creative team to bring their vision to life, in the form of creative building blocks like 3D packaging renders and typeface, and final assets like product videos and HTML banner ads.
This style would be the foundation for an ecosystem that would be carried over to future spin-off products like Builders Minis and Builders Caffeine.
We broke down Clif's storyboards and narrowed our approach down to two possibilities–photographing the products and packaging in-studio or building 3D models.
In the interest of maximum flexibility, we opted to build in 3D. If the Clif team ever wanted to see anything at a different angle or with different lighting, it wouldn't involve a costly re-shoot, rather just a tweak in post-production.
When all was said and done, we delivered a fully fleshed-out marketing campaign and its component elements, helping to realize the unified look and feel Clif envisioned to attract Builders' core audience in a way their old approach simply wasn't doing.
Production supervision, animation
Art direction
Concept design, world-building, social strategy
Concept design, world-building, social strategy
Project management
3D modeling and texturing
3D lighting and animation
Studio lighthing
Copywriting
Hand modeling
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
