Brand discovery
Concepting
Creative direction
Identity system
Concept artwork
Graphic design
Video production
Video editing
3D animation
Color grading
Motion graphics
9 Naked Mannequins (9NM for short), is an American genre-bending musical duo who fuse synth pop, hip hop, R&B, and eerie darkness to create a genuinely unique and weird-in-a-good-way sound.
With the approaching debut of their premiere album and another to be released shortly thereafter, they realized they’d need a way to represent themselves in the digital world, so they tapped us to create a visual identity that would be true to who they are, communicate the nature of their signature sound, and resonate with their soon-to-be fan base in an effortless way.
Never ones to shy away from a challenge, we dove into the brand discovery with open minds to get to the heart of who the band is and what they want to communicate to the world.
We conducted a day-long discovery session with the group, uncovering truths about the band, how they want to portray themselves, who their key audience members are, and how to best speak to their fans through their visual identity and marketing.
We landed on something that relied heavily on mannequins and space imagery. We gradually built out this world until it informed our choice of typefaces and ultimately the band logo and key art.
We aimed to create a visual system for 9NM that represented them and communicated who they are to their potential audience. They were completely unknown, so setting expectations was a key component for success.
By this measure, we felt like we had done what we were approached to do, and with all the style and flair the band was hoping for.
With the visual identity system concretely in place, we now had a solid foundation to build from for their other work.
Creative direction, graphic design, cinematography, video post-production
Vocals, bass, percussion, writing, arranging, performing
Vocals, synthesizers, writing, arranging, performing
Danger Pop mixing
Ballads in the Key of Dark mixing
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
